Video Game Press Release: Unravel now officially available

Published February 10, 2016

During last year’s EA conference at E3, a little game took us all by surprise. A very nervous man came out on stage with a weird hand tattoo, trying to explain his passion project to us. The poor man was shaking like a leaf and you just wanted to hug him. It was one of the most human moments we’ve seen in an E3 conference compared to the big men in suits and elaborate stages.

The game that was shown off was Unravel, a very beautiful looking platformer following a little creature made of yarn. It was made by a small indie studio in Sweden. The game released yesterday and we will have a review for you as soon as possible, but in the meantime, here’s some more information.

EA AND COLDWOOD INTERACTIVE LAUNCH UNRAVEL TODAY

Join Yarny On A Journey To Mend A Broken Bond

JOHANNESBURG, South Africa. – 9 February, 2016 – Electronic Arts Inc. (NASDAQ: EA) and Coldwood Interactive today launched Unravel ™ via digital download on Origin™ for PC , Xbox One®, and PlayStation®4. Unravel is a unique physics-based puzzle platformer centered around a tiny, endearing character named Yarny. Small in size, but big in heart, Yarny is a positive force in a world filled with life’s challenges.

“I wanted to make something more personal, something with more impact. The game didn’t have to change the world, or even try, but it had to be genuine, it had to have a deeper meaning. It had to have heart.” – Martin Sahlin, Creative Director at Coldwood

Yarny begins tethered to something important at the start of the game and goes on an adventure riddled with challenges, attempting to make it to the end without unraveling. Some challenges are simple, like using Yarny’s thread to swing across a gap, or rappel down a tree. But others are more complex, and players will need to use Yarny’s thread in clever and creative ways to find the path forward. Along the way, players will unlock a heartfelt story about love and longing, and the ties that bind, with Yarny as the red thread that runs through it all.

Unravel’s stunning environments are inspired by the nature of northern Sweden, where the game was created. The visuals showcase the beauty in the ordinary – getting down on Yarny’s eye level helps immerse players in the splendor of even the most common things. The environment is more than simply a backdrop though, with clues and hints about the story entrenched throughout, for the player to uncover.

In addition to the landscape, players will experience the game’s emotion and story come to life through the original music score. Unravel’s story is told in very few words so music plays a critical role in setting the atmosphere. Composed entirely by local Swedish musicians, Unravel’s soundtrack is inspired by local folk music and traditional instruments and beautifully captures the tone of the game’s environments.

What makes Yarny’s journey, and Unravel’s story unique, is that it isn’t there to be told – it’s there to be discovered. This allows for a more personal player journey and a deeper connection instilled throughout the game, because ultimately Unravel is all about connection – physical and emotional. Unravel is a story of love and mending broken bonds; a story of courage and persistence made only more vivid through the perspective of Yarny’s small size in a sometimes big and overwhelming world.

Available worldwide on February 9, Unravel will capture your imagination, test your cleverness, and steal your heart.

Unravel is developed in Umeå, Sweden by Coldwood Interactive and is available on Xbox One, the all-in-one gaming system from Microsoft, for R199.00; PlayStation 4 computer entertainment system for R199.00 and Origin ™ for PC for R199.95. EA Access and Origin Access members can save 10% when they buy the digital version of Unravel on Xbox One and Origin, respectively*. This title has been rated PGHV by the FPB (Film and Publication Board).

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MG Thabo

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Marko has played way too many games, listened to way too many metal albums and is probably taller than you. He is a qualified language and communication practitioner and likes to write about the good things in gaming.